The upside down Nike swoop, at the bottom of the icon, is entirely a coincidence and was only noticed after the first batch of hats were created, but we do subscribe to the "Just Do It!" mentality.
The font was chosen to be whimsical and fun. If you are living with passion you don't always need to fit into the boxes and structures that society tries to create for you. That is why it looks a little unstructured.
Watch for the logo to appear in a number of different places including the shirts, hats and bags being launched for The Battle of Georgian Bay.
Or you can get your own hat with the logo from us as you enjoy YOUR life on Georgian Bay.